I Analyzed Every Piece Of Mail In My Mailbox And Here’s What I Learned
9 months ago, I ran a direct mail campaign… … it brought $0 in revenue. Oh my, did that piss...
5 Eye-Opening Facts That Changed How I Send Corporate Gifts
There’s no shortage of horrible corporate gifts: 50 lbs fruit and sausage platter Foam keychain that floats in the water...
5 Must-Have Tips For Writing Copy That Converts
If you can’t turn yourself into a consumer, you probably shouldn’t be in the advertising business at all.” —Leo Burnett ...
Emotions Inspire Actions
We assume why we do what we do. But how do you explain when things don’t go as we assume....
5 Habits Entrepreneurs Can Learn From Musicians
Can entrepreneurs learn from musicians? How can two such diverse fields ‘cross-pollinate’ ? Think for a second. To what extent...
Disrupting the Music Industry: Bitcoin (Throwback)
Back in June, 2014 I wrote this to explain how Bitcoin and other cryptocurrencies were going to change the music business....
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