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I Analyzed Every Piece Of Mail In My Mailbox And Here’s What I Learned

9 months ago, I ran a direct mail campaign… … it brought $0 in revenue. Oh my, did that piss...

5 Eye-Opening Facts That Changed How I Send Corporate Gifts

There’s no shortage of horrible corporate gifts: 50 lbs fruit and sausage platter Foam keychain that floats in the water...

5 Must-Have Tips For Writing Copy That Converts

5 Must-Have Tips For Writing Copy That Converts

If you can’t turn yourself into a consumer, you probably shouldn’t be in the advertising business at all.” —Leo Burnett  ...

Emotions Inspire Actions

Emotions Inspire Actions

We assume why we do what we do. But how do you explain when things don’t go as we assume....

5 Habits Entrepreneurs Can Learn From Musicians

5 Habits Entrepreneurs Can Learn From Musicians

Can entrepreneurs learn from musicians? How can two such diverse fields ‘cross-pollinate’ ? Think for a second. To what extent...

Disrupting the Music Industry: Bitcoin (Throwback)

Disrupting the Music Industry: Bitcoin (Throwback)

  Back in  June, 2014 I wrote this to explain how Bitcoin and other cryptocurrencies were going to change the music business....